Original Research by the Prime Headshots Team
Research & Insights
We analyze how professionals and teams present themselves, from LinkedIn profile norms to team headshot adoption, and publish the data openly so anyone can benchmark against it. Every study includes full methodology, raw figures in structured tables, and citation-ready numbers.
Why we publish our research
Headshot norms are often discussed anecdotally: "everyone wears navy," "white backgrounds are best." We wanted evidence. So we built our own datasets, analyzed them systematically, and publish the numbers with full methodology so individuals, teams, and journalists can cite them with confidence.
Every figure in our studies appears in a structured, attribution-ready table. If you are writing about professional headshots, LinkedIn profiles, or team branding, you are welcome to cite this work, we only ask that you link back to the original study.